«Yedigen» fruit juices are being produced by «Yupekchi» already for many years. The business enterprise intended to refresh the package design.
The process started from decision that logo would be a typeface. One-of-a-kind style was created for this typeface.
To have a neat fitting logotype on the package wave-shaped patterns were drawn. New packagings are pleasant to look at and are made with contemporary colour combinations.
Fresh and appetizing fruit images were placed on them. The dot from the «i» letter was used as an auxiliary element when putting down the fruit names.
As a result, packagings look renewed bringing forward the good quality with it’s striking colours and refreshed design.