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«Sha kofe» brand identity

«Sha kofe» brand identity

Sha kofe is a noteworthy coffee shop in Ashgabat. It’s a new type of café where alongside with coffee they also serve pizzas, burgers and various soft drinks.

Our studio has been approached to create a brand and visual identity for Sha kofe.

Taking the essence from the name and type of café we created a logo consisting of 2 main elements. These can also be sensed in the patterns of a brand. Surrealistic elements hint on the clarity of mind, which comes after a cup of coffee.

The color fusion used in the patterns makes the confectionery and take away packaging look fun and appetizing.

Brand patterns and purposely drawn illustrations are used throughout the whole merchandise.

Overall, created brand graphics represent the Sha kofe café as a contemporary coffee place.

Belli Creative Studio