Launched in 2019 on market, Bold is a distinct type of energy drink being produced by Yupekchi Company. The Company turned to our studio for a logo and packaging design.
Competitor brands on market are full of graphic elements. To make the Bold more distinct, Creative Team decided to use minimalistic design.
In every two types of drinks, three colors are used. This decision made the brand more noticeable on the shelves.
Brand elements of the Bold are easily recognizable. They catch consumer's eyes easily in every platform.
Product of the Year
Bold has distinguished from other drinks in this category thanks to its unique components. That's why Bold Light Edition is chosen as the Innovative Product of the Year in PRODEXPO 2020 held in Moscow.
Differentiating effects of Bold Vitamin Drinks
- Both types of Bold combines 5 different vitamins in its component. Each of them has a distinct energizing effect on the human body.
- Bold is a carbonated drink. That's why it has a refreshing effect when drank cool.
- Bold offers faster recovery for people, who exercise, or do sports, because of its vitamin components.
- Bold has the ability to heighten mental alertness.
Water, sugar, aspartame, "Barberry" flavor, citric acid, ascorbic acid,
Vitamin B5 (Pantothenic acid),
B6 (Pyridoxine), B9 (Folic acid),
Vitamin C (Ascorbic acid),
Vitamin PP (Niacin).
Bold uses a vitamin base to energize the human brain. It boosts metabolism and improves mood.
The client intended to produce a plastic bottled version. In response, our studio analyzed various types of plastic bottles and created a distinguishable design.
The result contains a comfortable grip and an aesthetic look.